About us


Founded by Nathaniel Sharratt, our journey began by making affordable, responsibly sourced, conflict-free diamonds of exquisite quality and uniqueness available in the digital realm, directly from our office in Los Angeles. As our business has evolved, we now offer a platform that extends its reach to a vast audience. By embracing the online sphere, our mission to bring joy into people's lives by making quality diamonds accessible to both professional and hobby jewelry designers has flourished.

Dedicated to the pursuit of elegant designs and authentic diamond quality, our commitment to our cause is unwavering. We firmly believe that the caliber and authenticity of a diamond profoundly influence the happiness it imparts. With a resolute assurance in the ethical integrity of our diamonds, we proudly stand among the forefront of exceptional quality.